With our GreenView® lawn fertilizers and grass seeds, you benefit from the same advanced technologies and proprietary ingredients used on championship golf courses. Our zero phosphate lawn fertilizer line demonstrates our continued environmental commitment. GreenView® offers a full line of fall and spring lawn fertilizers; proprietary grass seeds and seed starting products; weed control, disease, and pest control products; and tree, plant, and shrub fertilizers to keep your lawn and garden beautiful all year long. Order directly from our online store.
Our Story
GreenView® originated circa 1960 as a consumer lawn care brand engineered to bring golf-course quality agronomy directly to suburban homeowners. At the time, known as Greenfield, it was manufactured by Eli Lilly’s (Elanco) operations in Greenfield, Indiana. The brand experienced a major structural transformation in 1974 when Lebanon Chemical Corporation acquired Eli Lilly’s (Elanco) consumer Greenfield lawn care division. Following the acquisition, Lebanon merged Greenfield’s retail operations under the GreenView umbrella, establishing it as the centerpiece of its consumer turf care portfolio.
Through the 1990s and 2000s, GreenView® continued to evolve, introducing controlled-release feeding technology, phosphate-free environmental formulations, and comprehensive seasonal lawn care programs. Today, GreenView® stands as Lebanon Seaboard Corporation’s primary consumer brand for home lawn maintenance and grass seed, serving homeowners through both traditional retail channels and direct-to-consumer platforms.
About Lebanon Seaboard Corporation
Lebanon Seaboard Corporation is a manufacturer of lawn and garden, wild bird food, and professional turf products. Our brands include; Preen, GreenView Fertilizers and Grass Seed, Lyric Wild Bird Food, Lebanon Pro, ProScape, and Woodace.
We have manufactured lawn and garden products for the consumer lawn and garden, professional sports turf, landscape, and golf course markets since 1947. The company was founded in Lebanon, PA, and remains headquartered in the same town more than 70 years later. Built on a commitment to new product research and development, Lebanon Seaboard continues to introduce technological advancements by creating new product lines that outperform competitive brands. Our customers span the globe as we provide turf products that are used on the world's finest championship fairways.
By choosing GreenView Fertilizer and Grass Seeds, you are receiving the benefit of the same advanced technologies as used on championship golf courses. Lebanon Seaboard Corporation has prospered over half a century in an industry constantly challenged by change and competition. We continue to remain resilient and dedicated to the customers we serve. We welcome the opportunity to serve you.
Sincerely,
Katherine Bishop, President, CEO, Chairman
Lebanon Seaboard Corporation